Migrating a site to a different platform is not an easy task. A single mistake can cause a drop in your website’s organic ranking. You can rely on an expert for your website migration project.
Below, you’ll find the list of migration mistakes that may affect your SEO result.
Unwarranted modification of URLs
URL modification is the biggest mistake you make during your website migration. Sometimes, URLs need to be edited purposefully. But, in most cases, it occurs due to your mistake in the migration process. If you cannot manage it properly, it will lead to 404 errors.
Missed or wrong redirects
When you work on URL redirection, make sure you have implemented the redirects correctly. Do not simply redirect the edited pages to your website’s homepage. By crawling your site, you can identify the issues. Collect data from Google Search Console and other tools. When you implement redirects, it is essential to consider existing redirects.
Faceted navigation not optimized effectively
Faceted navigation allows users to locate the products they need. However, for SEO campaigns, you must optimize it. There are filters in the faceted navigation to create multiple copies of a particular category page. If the search engine accesses the copies without restrictions, it may index all. There is a risk of duplicate content.
Internal linking
Many website owners overlook it while migrating their sites. There is no need to make a significant modification to the internal linking structure. Although you may find some alterations, you must take care of your previous internal links. Another crucial factor is the menu navigation, which sends signals to search engines.
Mistakes in content updates
The best practice is to update only a small amount of content. Google has already indexed the pages and created a clear understanding of your web content. So, if you have thought of editing it, you will find a negative result. It will affect your rankings.
How to avoid SEO issues while migrating your website:
Some ways to prevent SEO mistakes during your site migration include:
Optimize redirects properly- You have to direct older URLs to new URLs during migration. It will help search engines and users locate new pages.
Manage your internal links- Updating the internal links to the new URLs is another important step for a successful migration.
Use Search Console and monitor your site- After shifting your site to a new platform, you have to use Search Console for tracking performance. Your website needs to be analyzed and tested regularly after migration. Let SEO experts locate the potential issues in your website and improve your SEO. They will also check the speed and other technical details of your website.
Find the best digital marketing company and invest in SEO services from professionals. The safety and performance of your website are important factors while migrating your website. Some web owners have complained about the loss of organic rank after migration. If you have also faced these issues, contact SEO experts for the desired solution.
